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Advantages of online marketing

Broad and global Reach

What is more important to business owners and marketers than to get their products and services across to wide prospects base! With the internet, online businesses, both medium and large-scale, are accessible to millions of online users. Your advertisement reaches global prospects through various online marketing strategies like email marketing, blog/content marketing, social media marketing, pay-per-click (PPC) advertisement. Prospects translate to money and as such, the more reach your marketing claims, the more the prospects. When numbers of prospects skyrocket, you have opportunity for more customers and sales and you make more money which is the ultimate goal of every business.

Highly adaptable to multitasking

one of the core advantages of online marketing is the ability to attend to millions of customers and consumers simultaneously. Once the infrastructure is efficient, huge numbers of buying and selling transaction take place within your virtual estate without diminishing the satisfaction of each customer purchasing various items..

Residual and continuity effect

One of the great benefits of online marketing is its inherent residual effects. Content marketing on websites and blogs remains functional and working to promote your products and services years after the marketing campaign to the content or products is over. E-book marketing produces long-term and viral effects after the production. For instance, If you run a campaign to improve traffic to your landing page, the residual power of such marketing remains effective years after the campaign might have been stopped.

All-hour based marketing service

Internet marketing is all-hour based. Your marketing campaigns run 24 hours a day, 7 days a week. you aren’t constrained with opening hours, neither are you to consider overtime pay for staff. Regional or international time variation/difference doesn’t affect the availability or reachability of your online ad copy campaign and offer. Anytime an individual opens a computer connected to the internet, S/he’s tendency to see your marketing campaign as opposed to usual traditional offline marketing. Customers search the products offered at their convenient time as long as they like – no hasten, no fear of closing. The users own the opening and closing hours for shopping..

Cost-effectiveness

Internet marketing involves less or no start-up capital. You might start blog marketing, social media marketing, email marketing with less investment compared to traditional marketing which greatly lies on the factors of production – Land, capital, labor, entrepreneur. These are not prerequisite to online marketing and translate to the reduced cost of production, advertising, and marketing since no money is incurred on staffing, procurement of business premises and middlemen. Offline traditional marketing like newspaper, radio, television, and banner may cost thousands of dollars while fraction of such can run PPC advertising on Facebook, Google and other PPC companies.

Easy tweaking & positive change to marketing and advertising campaign on the go

Online tweaking is inevitable to optimize your marketing effort. Online advertising is very easy to tweak on the go whenever a need is considered vital to the campaign without service interruption, downtime or stopping the whole system. You may change the appearance of the business shopping mall by changing few lines of the CSS linking the page and the whole page take a completely new look. Your ad copy on various networks can be tweaked and updated without sacrificing a long downtime period.

Customers’ data collection and personalization

Customers data are collected through: Customers’ profiles/behaviours on the business site: This includes location, age, gender, viewed products, link in (referrers), link out (site visited after living your site), pages visited on your website Internet tools, tracking software Internet marketing fares better than traditional marketing in terms of customer data collection and personalization. Millions of customers can be served with varied products/items in the same online shopping mall based on each customer’s signified interest as indicated by their whitelist, former products purchased, pages visited, internet protocol (IP) address and internet cookies. Other means of personalization are opinion poll, survey, geo-targeting. This makes it easier for online shoppers to get their desired products in no time without trouble. shopping carts most often provide filtering factors for customers. Examples of product filtering are price-based filtering, free-shipping, product categories etc

Follow-up and after-sales relationship

It is a common practice in the traditional offline market to see merchants giving their business cards to customers after sales. Most times the customers, on such occasions, misplaced the cards. It is only when the need arises for the service they begin to think where the card is if the customers at all think of going back to the seller. In internet marketing, suppliers easily capture the email addresses of both the buyers and the prospects.The email provides valuable information on the product purchased, special discounts and coupon available for other goods and services, introducing new products to the customers. Social media are great avenues to interact consistently with your customers making them your valued audience. And since the target prospects are often alone while making purchase decision, they are not likely distracted by an accompanied partners.

Instant transaction execution with digital payment service

Online transaction is easily executed with digital payment service. There is no need to carry bulk cash along on the path of both marketers & customers. Neither do they have to go for cheque clearance? All payment processing solution of the transaction is executed by a third-party payment processing company such as Paypal

Time-effectiveness

Internet marketing is fast and easy to start. You can set up a campaign at any time convenient for you. For instance, email marketing which is one of the best internet marketing strategies can be set up in a matter of hours. within few minutes, you set up the auto-responder and start marketing even with a list of one subscriber..

Automation versus delegation

Another advantage of online marketing is the power of easy, one-mouse-click automation. In traditional offline business and marketing, marketers leverage the benefit of delegating best hands for various tasks while internet marketing has a better time-savvy opportunity. That is the opportunity to get every aspect of your business fully automated. Your search for the best tool for your marketing campaign and all is done. You spend your time doing something else..

Convenient, easy and quick service delivery

Marketing online is incredibly convenient. It has easy accessibility. Consumers incur no cost in reaching the internet markets anywhere in the world. This removes the cost of transportation to purchase goods across borders. It is a great plus to importers as they make the online order right in the comfort of their home. Delivery process of sale items can easily be tracked online. Consumers get digital downloadable products with a click of the mouse. What better experience is beyond shopping in the comfort of one’s room with a bottle of juice on a table for refreshment.

Advertising to target markets

Internet marketing earns the advantages of ads targeting based on numerous factors such as gender, age, location, interest, and hobbies. Advertising and marketing campaign could be targeted by filtering these demographic factors. Two or more factors can be combined to establish target market. The decision can be made to target advertising on female aged between 22-35 in the united state for a particular product or niche while elderly people can be targeted for another service. If you want to market a retirement saving program, you might target young people(who has long saving span) while retirement planning programme might be more appropriate for older people who have worked close to the retirement age. Targeting can be very difficult in the traditional advertisement like television, radio, magazine, newspaper if at all achievable. On the web, you can create interest-based targeting, behavioural-targeting PPC in Google and other PPC advertising networks..

Diversification

Diversification is important in marketing and advertising your business to the target audience. This means using many variants of tactics to reach prospects. Online marketing makes such diversification a lot easier. For example, if you want to run search engine advertising (SEA), social media advertising (SMA), it is easier to consider 2 angles: Pay Per Click search engine or social media advertising Outsourcing a SEO techie to optimize your business page for organic free traffic For content marketing, you can run a business blog alongside your business website to create a marketing mix to enhance your marketing and advertising reach for your products and services. Similarly, you can integrate mobile marketing strategies with your email marketing campaign. You might also consider creating ads of different format to target a specific set of people and bring in much awareness. This kind of advertising and marketing diversification in online marketing eventually produces snowballing effect for the success of your online business..

Standard measure of the cause and effect

To have a standard measure of the cause and effect, every marketing campaign you take has to be tracked. Otherwise, it’ll be difficult to understand: Campaigns that are profitable and those that aren’t. Why some of the campaigns fail to yield the expected result and what made others work better. The action steps you can take to optimize your campaign strategies to give the better result and high return on investment (ROI). Your customers’ behaviors, their interests, and experience. The right things you have done to do more of it. Online marketing affords you the opportunity to easily track every marketing campaign. Let take for instance, pay-per-click (PPC) search engine/content campaign you launched, system tracking helps you know when the ads were clicked, who clicked it, from where it was clicked, how long the users stay on your business site, What did they buy, to where did they navigate and how they leave your site.

Advantages of Traditional Marketing

Why Businesses Still Need Traditional Marketing

Businesses are constantly looking for the most effective ways to market their brand online and drive more traffic to their website, which can often lead to the abandoning of traditional advertising methods altogether. While online and digital advertising can increase brand exposure, there are still many advantages of traditional marketing that your business may be missing out on. Television, radio, print and out-of-home advertising are still some of the most effective marketing strategies for many businesses. Below are just a few reasons why you may want to consider incorporating traditional marketing methods into your future marketing efforts.

Greater Exposure

Online advertising can increase your brand’s reach and exposure, but that doesn’t mean all of your prospective customers are online. Even though the majority of consumers turn to the internet first to find a product or service, there are still consumers who either don’t have immediate access to the internet or just aren’t as tech-savvy. Using traditional marketing methods can help to supplement your brand’s exposure and make up for the prospective customers you miss out on by only using online marketing methods.

New Audiences

Traditional mass media, such as billboards, television, and radio, allow you to reach a large population across many different demographics. The audiences of mass media are spread across a vast geographical area, and by reaching such a large number of them, your brand is bound to get noticed by new audiences that you may not have been targeting. This wide circulation of brand exposure is one advantage of traditional mass media that isn’t the strength of today’s digital and internet advertising methods.

It’s Personal

Traditional advertising and marketing allow your brand to cross paths with consumers and interact with them on a more personal level, more than what you would be able to do online or digitally. People prefer human interaction and rely on relationships in all aspects of life. When it comes to determining what they want to spend their money on, consumers will most likely choose the business they feel has a genuine interest in their lives and that they have a connection with. Traditional methods of marketing and advertising, such as sending a birthday card with a special offer through direct mail, allow your brand to establish a personal connection that may get them to your store or on your website.

Tangibility

In a digital age, it’s a nice change of pace to receive hard copies of a brochure or other printed material that consumers can look through at their own leisure. Even business cards are still extremely effective in serving as reminders of your business, and they can be kept with consumers as at all times for even more convenience. Tangible items are good ways to bring your brand to the consumer, rather than relying on them to find your business on other platforms, and possibly finding a competitor instead.

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The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions, and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers.. Read more