Why a Website is Important for your Business
A simple question, What is a website? In its bare form, a website is a single domain that consists of different web pages. We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business and its shocking to witness how many businesses don’t actually have a website or online presence!.
If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow.
As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business.
You know exactly how much your website is going to cost you and it’s ongoings – a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.
A strategically developed website and online presence solution provides tremendous benefits and costing outlines.
Accessible around the clock
Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.
Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services
What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? The pretty obvious answer, unless you like aimlessly driving around. Smart businesses realize this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.
Marketing also fosters an environment in the marketplace for healthy completion. Marketing efforts get the word out on pricing of products and services, which not only reaches the intended consumers but also reaches other companies competing for the consumers’ business. As opposed to companies that have a monopoly on products and services that can charge almost any price, marketing helps keep pricing competitive for a business to try to win over consumers before its competition does. Without competition, well-known companies would continue to sell while lesser known companies or new companies would stand little chance of ever becoming successful. Marketing facilitates the healthy competition that allows small businesses and new businesses to be successful enter and grow in the marketplace.
By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.
People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner..
Without sales, or selling more than you spend, your business is doomed. By having an online presence you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but that’s a good problem to have right! Giving your business the online presence it deserves is crucial to your brand and accountants smile.
In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be!
Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Speak to us to see which are best for your business.
It is imperative for every business to have a website. The more professional your website is, the more advantages you can gain. Feel free to let us know your thoughts by commenting on our Facebook Page.
You might also want to check out our services page. Let us help you develop an effective website solution for your business, tailored to honing in on your prospective clients.
Are you making the most of your online strategy? Find out today with our Complimentary Online Marketing Audit.